Your Beauty Companion Awaits.
Meroë is an all-encompassing beauty companion app designed with Black beauty lovers in mind. It's the ultimate tool to discover, share, and celebrate beauty in all its forms. With Meroë, you'll unlock a world of beauty inspiration, tips, and products curated specifically for you.
Click the images to see the try-on feature at work.
Experience Meroë.
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On-the-go
When it comes to choosing the right makeup for your travel destination, the best products are important to ensure you look good and feel even better. Our melanin only provides a degree of protection. Meroë can help guide you to more.
If you're flying out for a girl's trip in Miami, you want to ensure you have the best UV protection to protect your glow. Heading to the Windy City? Let us guide you to the best looks according to your taste.
Click to experience the travel feature.
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Inclusive Beauty Community
Join a diverse and inclusive beauty community where everyone is celebrated. Experience the power of unity and share your beauty journey with like-minded individuals.
More About Meroë.
"It's not for one of us. It's for all of us."
For All of Us
Meroë is the go-to tool for personalized beauty recommendations that complement a beautiful broad range of skin shades and concerns. Our virtual try-on feature, skin analysis function, and look book filter library let's you see the best looks in real time.
Expert Beauty Advice
Access expert beauty advice and tips. Whether you're a beauty beginner or a makeup maven, discover valuable insights to enhance your beauty routine and protect your skin. You can even save your looks for future use.
Find Convenient Retailers and Plan for Weather
Meroë shares your destination's weather forecast and suitable product recommendations to achieve the best looks and necessary skin protection. Plus, we'll even tell you where to get them.
Our Team.
Meet Candice and Rich. With decades of experience in our respective fields, we've joined forces to revolutionize the future of beauty tech. Candice brings a deep understanding of the beauty industry, while Rich translates that knowledge into innovative technological solutions. Together, we're the perfect blend to deliver the best possible experiences for Black and Brown beauty enthusiasts everywhere.
Our Vision.
Celebrating Diverse Beauty
Meroë is founded on the belief that every individual deserves to feel beautiful and represented. Our mission is to lead the path in celebrating beauty diversity, empowering everyone to embrace their unique beauty, as we educate on how to do so safely.
We asked Black and Brown women, "What's the biggest struggle you face when it comes to makeup as you're traveling?"
"Not being to able find the right shade for my skin tone or the products that I need for my skin type."
Khadijah M.
“Feeling like I need to bring every product I have. If I don’t, then the one product I didn’t bring is the one I need would like to use. (It) forces me to buy it again while I’m traveling, if it’s really needed.”
Elhaum M.
“Humidity/moisture. Sometimes products I love to use at home don't give the same result in other places.”
Rudi J.
